Corporate Identity India | Company Identity

Corporate Identity

Corporate identity is a business or a company identity.

Corporate identity manifests in all communication outputs and visual elements of a company (company logo, business cards, letterhead, web presentation, ...)

Corporate identity represents visual characteristics of a company or an organization.

Corporate design means developing individual, identical, company-specific image, which corresponds with company's philosophy and its goals.

Corporate identity consists of three parts:

Corporate design (company logo, business cards, web presentation, ...)
Corporate communication (business communication, public relations)
Corporate behavior (internal values, norms, etc.)

Corporate identity is something without which a firm would lose its own identity.

Corporate design - uniform image of a company

Aims to increase efficiency of all types of advertising,
corporate identity sends a signal about uniformity and order inside a company,
customers feels "at home" when communicating with a company,
corporate identity is a one-time investment.

Corporate identity and Corporate design services

Creating new logotype (logo),
definition of corporate colors and conditions of use,
creating visuals for business cards,
creating visuals for letterhead,
creating a new web presentation,
creating slogan, that clarifies the operation of the company,
initial text compilations,
developing design for documents for offers and external communication,
developing graphic signature for e-mail,
supplying all documents in a vector (curves) format.

One of the first things in starting a new business should be a way of electing corporate identity.