{"id":808,"date":"2017-01-26T09:31:28","date_gmt":"2017-01-26T09:31:28","guid":{"rendered":"http:\/\/www.zombiesoftwares.com\/blog\/?p=808"},"modified":"2017-01-26T09:35:22","modified_gmt":"2017-01-26T09:35:22","slug":"best-practices-to-use-social-media-marketing","status":"publish","type":"post","link":"http:\/\/www.zombiesoftwares.com\/blog\/best-practices-to-use-social-media-marketing\/","title":{"rendered":"Best Practices to Use Social Media Marketing"},"content":{"rendered":"

Nowadays, the average person\u00a0spends 3 or more hours per day<\/a> on a range of social media sites. You\u2019re\u00a0part of the\u00a074% of adults online<\/a>\u00a0which engage in this activity (the most on Facebook).<\/p>\n

Want to drive more sales on social media? Looking for ways to encourage more people to purchase?<\/p>\n

A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition.<\/p>\n

In this article, you\u2019ll discover five ways to sell more with social media<\/strong>.<\/p>\n

#1: Discover Which Platforms\u00a0Your Customers Use Most<\/h3>\n

An important initial step for a successful social commerce plan is assessing where your customers are most active. You\u2019ll also want to find out which social network has the highest conversion rate when users visit through a social link.<\/p>\n

Conduct an audit to find out\u00a0where your customers talk most about your brand, industry, product\/services, and competitors<\/strong>. GA is a most suitable option for the beginners to track, listen, and engage with potential and existing customers.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Social media monitoring lets you easily track audience engagement and growth across platforms over time, assess trends, and determine where to invest your time and effort<\/strong>.<\/p>\n

Many businesses diminish the impact of their efforts by spreading their work across too many social platforms. Instead, focus on your priority platforms. Find your top two or three networks based on audience engagement and go from there.<\/p>\n

#2: Make the Purchase Process Simple<\/h3>\n

Don\u2019t overcomplicate your social media marketing. Stay focused on your main objective: selling<\/strong>.<\/p>\n

Most consumers are looking for simplicity. They\u2019re more likely to recommend a product or service when the purchasing journey is easier. If your sales funnel requires several clicks and on-page searches before customers can make a purchase, you\u2019re probably doing it wrong.<\/p>\n

\n

\"Make<\/p>\n

Make the buying process as easy as possible from your social channels.<\/p>\n<\/div>\n

Your buying process needs to be as straightforward as possible. Get right to the point<\/strong> and make it easy for consumers to navigate<\/strong> from social networks to your landing pages.<\/p>\n

Ensure your social copy is direct and has a strong call-to-action<\/strong> (CTA) phrase. Your content should not only be action-driven, but also lead people to exactly what they expect<\/strong>. Limit site redirections and other common link errors to get the most out of every click to your site from social.<\/p>\n

\n

\"Include<\/p>\n

Include a strong CTA and link to where customers can make a purchase.<\/p>\n<\/div>\n

#3: Optimize Your Site for Mobile Social Media Users<\/h3>\n

Your mobile presence is more important than ever. We\u2019ve passed the tipping point of mobile Internet users compared to those on desktop. This means the mobile shopping experience from your social channels has to be fluid and simplified.<\/p>\n

For starters, assess how well your site performs on a mobile device<\/strong>. Page speed is one of the most critical aspects of site performance. You can use a free tool like Google\u2019s PageSpeed Tools<\/a> to test your site\u2019s speed on desktop and mobile devices<\/strong> and get tips for improving it.<\/p>\n

\n

\"Test<\/p>\n

Test your site\u2019s speed on mobile with a tool like Google PageSpeed.<\/p>\n<\/div>\n

You can also run a mobile-friendly test<\/a><\/strong> for your website<\/strong> with the same tool.<\/p>\n

\n

\"Also<\/p>\n

Also test how mobile-friendly your site is.<\/p>\n<\/div>\n

Consider optimizing photos for mobile<\/strong>; minifying HTML, CSS, and JavaScript; and prioritizing visual content. Addressing these common problems will make your site faster.<\/p>\n

Many consumers won\u2019t buy from an online site again if their first experience was hindered by poor site performance. For businesses selling on social, it\u2019s all about ease of use: how simple it is for consumers to get from point A to point B (social media post to checkout).<\/p>\n

#4: Use CTAs to Guide Buyers<\/h3>\n

For mobile users, it\u2019s not only about site speed and simplicity. You have to make it clear to consumers what you\u2019re selling and how they can make a purchase<\/strong>. This means your message has to be clear on mobile. You can start by adding a working call to action<\/strong>.<\/p>\n

Consumers regularly make purchasing decisions on social networks like Pinterest, Instagram<\/a>, and Facebook. More specifically, your Facebook business page gives you the option to choose from 11 CTAs.<\/p>\n

\n

\"Add<\/p>\n

Add a call to action to your Facebook business page.<\/p>\n<\/div>\n

For Instagram, you can choose from eight CTAs for photo and video ads, including Apply Now, Book Now, Contact Us, Learn More, Shop Now, and others.<\/p>\n

\n

\"Use<\/p>\n

Use CTAs to guide buyers through the purchasing process.<\/p>\n<\/div>\n

Use your social media buttons to do the heavy lifting<\/strong> for your mobile campaigns. No matter which social media channel you choose, your CTA buttons should clearly guide your customer\u2019s purchasing journey.<\/p>\n

#5: Encourage Customer Reviews<\/h3>\n

Social media is one of the best tools for building brand loyalty and gaining new fans. For social commerce, don\u2019t forget about the importance of customer reviews and conversations about your product or service. According to Pew Research Center<\/a>, 40% of U.S. adult consumers say they always or almost always read online customer reviews before making purchases.<\/p>\n

When a customer has something wonderful to say about your business, how are you capturing that sentiment on a review site? Don\u2019t sit back and expect your customers to flock to review sites to say nice things. Gaining customer reviews requires some push and pull.<\/p>\n

To be proactive about customer reviews, track conversations that mention your brand, product, or service on social media. A social media monitoring tool can streamline this process to capture negative and positive experiences customers are sharing about your brand<\/strong>.<\/p>\n

\n

\"Merck<\/p>\n

Merck Manual Home encourages a customer to leave a review for their app.<\/p>\n<\/div>\n

Once you have a steady stream of conversations, it\u2019s time to encourage or provide an incentive for people to leave reviews<\/strong>. People who write positive reviews can already be considered passionate or power users. But it\u2019s important to lead the rest of your best customers in the right direction for reviews.<\/p>\n

While direct emails asking about customer experience work well, so does reaching out to users on social. Build relationships with people who talk about you online<\/strong>. For negative sentiment, your goal is to rebuild trust. For positive comments, ask users if they\u2019d be willing to share<\/strong> their\u00a0comments<\/strong> on review sites.<\/p>\n

When you request a review<\/strong>, provide a link and enough detail<\/strong> that it\u2019s clear where you want people to comment. Again, show your customers you appreciate their time and effort in speaking about your business. Monitor and respond to reviews over time<\/strong>, especially if customers share a negative experience or constructive feedback.<\/p>\n

\n

\"Offer<\/p>\n

Offer customers an incentive for posting reviews for your products and services.<\/p>\n<\/div>\n

Consider including discounts for giving in-depth feedback. Or if that\u2019s not in your budget, ask to share users\u2019\u00a0positive remarks on your social channels<\/strong>. People love being acknowledged by businesses and a simple social share can go a long way.<\/p>\n

<\/div>\n

Conclusion<\/strong><\/p>\n

Social commerce is the new direction of ecommerce and social selling. Walmart<\/a> found that online stores with an active social presence have a 32% higher sales rate than those without.<\/p>\n

Your\u00a0social team also needs to be able to process incoming messages across networks as fast as possible. Only 1 in 6 social messages from customers receives a response from the retailer. And the demand for social answers is only increasing.In addition to being present on social media and responsive,\u00a0the five tips in this\u00a0article can help you improve your social selling efforts and stay ahead of\u00a0your competitors.<\/p>\n

 <\/p>\n

\u201c<\/b>For a free consultation<\/em> with a member of our team call us now on +971-544177921\u00a0 or\u00a0 send query via this link<\/a> \/ email<\/a> . \u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Nowadays, the average person\u00a0spends 3 or more hours per day on a range of social media sites. You\u2019re\u00a0part of the\u00a074% …<\/span><\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[13],"tags":[93,94,91],"class_list":["post-808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-facebookmarketing","tag-googleanalytics","tag-socialmediamarketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/Social-Media-Marketing-banner.jpg?fit=960%2C450","jetpack_shortlink":"https:\/\/wp.me\/p8i7fD-d2","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":2,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":814,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/808\/revisions\/814"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}