{"id":552,"date":"2017-01-13T12:28:00","date_gmt":"2017-01-13T12:28:00","guid":{"rendered":"http:\/\/www.zombiesoftwares.com\/blog\/?p=552"},"modified":"2017-01-13T16:27:45","modified_gmt":"2017-01-13T16:27:45","slug":"learn-how-product-image-size-impacts-value-perception","status":"publish","type":"post","link":"http:\/\/www.zombiesoftwares.com\/blog\/learn-how-product-image-size-impacts-value-perception\/","title":{"rendered":"Learn How Product Image Size Impacts Value Perception"},"content":{"rendered":"<header class=\"entry-header\">\n<h1 class=\"entry-title\"><\/h1>\n<\/header>\n<div class=\"entry-content\">\n<p><a href=\"https:\/\/conversionxl.com\/research-study\/product-image-size-value\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"landscape cw-greater thumbnail full pure-img\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt2-1.jpg?resize=795%2C390\" alt=\"How Product Image Size Impacts Value Perception [Original Research]\" width=\"795\" height=\"390\" \/><\/a><\/p>\n<div class=\"ttr_start\"><\/div>\n<p>What are the attributes of\u00a0 good product page?<\/p>\n<p>We could see\u00a0 lot of\u00a0 page attributes that come together to make a successful product page. Some of them are the price, product image, product copy, layout, etc.<\/p>\n<p>One element in particular, product image size, seems to affect the value perception of the product. In this study from <a href=\"http:\/\/www.zombiesoftwares.com\/\">Zombie Software<\/a> (part one of three of a full eCommerce product page study, the others to come soon),<br \/>\n<em><br \/>\n<a href=\"http:\/\/www.zombiesoftwares.com\/blog\/setting-up-ecommerce-store\/\">Learn Best Practices for ecommerce store Setup<\/a><\/em><\/p>\n<p>we look at product page design, and in particular, how you can increase the value perception of your particular product i.e at what price user wants to buy the product.<\/p>\n<div id=\"wrap-entry-content-research-study-results_summary\" class=\"wrap-entry-content-research-study-results_summary wrap\">\n<h2>Results summary<\/h2>\n<ul>\n<li>The average perceived value for the large image of the hard drive (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_good\">search good<\/a>) was <strong>$13.50 more than the smaller image<\/strong>.<\/li>\n<li>The average perceived value of the shirt (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Experience_good\">experience good<\/a>) <strong>was $1 less when the image was larger<\/strong>. In other words, participants perceived the shirt to be higher quality\/more valuable when the <span style=\"text-decoration: underline;\">product image was smaller<\/span> and there was <span style=\"text-decoration: underline;\">more white space<\/span> on the product page.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/keke.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img alignnone wp-image-4715 size-full\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/keke.png?resize=840%2C166\" alt=\"keke\" width=\"840\" height=\"166\" \/><\/a><\/p>\n<\/div>\n<div id=\"wrap-entry-content-research-study-how_do_i_apply_this_research\" class=\"wrap-entry-content-research-study-how_do_i_apply_this_research wrap\">\n<h2>How do I apply this research?<\/h2>\n<ul>\n<li>If you sell a spec-heavy search good (e.g. a hard drive, printer, camera, etc.), test a larger image on your product page.<\/li>\n<li>If you sell a design-heavy experience product (e.g. a shirt or some other wearable), test more white space on your page (to minimize visual complexity). In our tests, all 3 website variations with more white space resulted in higher perceived value (due to image size <strong><em>and<\/em><\/strong> other web elements).<\/li>\n<\/ul>\n<\/div>\n<div id=\"wrap-entry-content-research-study-full_study_setup_description\" class=\"wrap-entry-content-research-study-full_study_setup_description wrap\">\n<h2>Full study setup description<\/h2>\n<p>This experiment consisted of 3 distinct studies aimed at testing hypotheses regarding the layout presentation of e-commerce product pages, specifically:<\/p>\n<ol>\n<li>how pricing perceptions change with image sizes<\/li>\n<li>how people visually perceive the page with differing image sizes (coming soon)<\/li>\n<li>how the presentation format of the specification\/description text affects how people visually perceive the page (coming soon)<\/li>\n<\/ol>\n<figure id=\"attachment_2915\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img wp-image-2915\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/ecomm_fig-1024x632.png?resize=671%2C414\" alt=\"Schematic of full 3-part e-commerce study components\" width=\"671\" height=\"414\" \/><figcaption class=\"wp-caption-text\">Schematic of the 3-part e-commerce study components.<\/figcaption><\/figure>\n<p>We test these hypotheses across product \u2018classes.\u2019 The product classes we use vary according to the commonly used \u2018<a href=\"https:\/\/en.wikipedia.org\/wiki\/Experience_good\">experience<\/a>\u2013<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_good\">search<\/a>\u2019 product classification, an economic theory developed by Philip Nelson. We use a men\u2019s dress shirt as an \u2018experience\u2019 product, an external hard drive as a \u2018search\u2019 product, and a pair of over-ear headphones as a hybrid.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/Screen-Shot-2016-04-25-at-10.15.46-AM.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img alignnone size-full wp-image-4699\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/Screen-Shot-2016-04-25-at-10.15.46-AM.png?resize=772%2C197\" alt=\"Screen Shot 2016-04-25 at 10.15.46 AM\" width=\"772\" height=\"197\" \/><\/a><\/p>\n<p>Product type can also be characterized by a \u2018design-spec\u2019 range as well. The idea behind this range is that some products\u2019 value are derived from their overall design (the shirt) while other products are defined by their specs (the hard drive). The headphones represent a hybrid product since both design and specs contribute to their value.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-3287 size-full\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/study1_productclassfig2.jpg?resize=840%2C329\" alt=\"Product class examples ranging from shirt to headphones to hard drive\" width=\"840\" height=\"329\" \/><\/p>\n<\/div>\n<div id=\"grwf2_7834303_iqiiv\" class=\"grwf2-wrapper wf2-embedded\"><\/div>\n<h2>Does Image Size Affect Value Perception?<\/h2>\n<p>It seems like such a minor thing, but can increasing the product image increase how much people think it\u2019s worth? That\u2019s what we set out to study. Here\u2019s the background of our research\u2026<\/p>\n<p><strong>Hypothesis:<\/strong> Large product images on product pages result in a higher perceived value compared to smaller product images on the same page. In other words, people will perceive a product to be more expensive\/valuable when its display picture is large.<\/p>\n<p>We also wanted to understand if this effect was more pronounced in different product categories. So we tested a product from each end of the spectrum, from \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Experience_good\">experience goods<\/a>\u201d (products that are hard to evaluate before consuming\/using them) to \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_good\">search goods<\/a>\u201d (products with features that are easy to evaluate before consumption).<\/p>\n<p><strong>The study treatments included<\/strong> a dress shirt product page and a hard drive product page. The dress shirt test had unexpected results, opposite our hypothesis, so just to add some validity we replicated the test on two additional websites, varying in design characteristics and price point. The dress shirt\u00a0represents an experience good while the hard drive represents a search good.<\/p>\n<p>For the dress shirt, product image and brand logo remained consistent across all three treatments and acted as control variables. The size of the product image acted as the treatment variable and varied across the three websites. Any prices and indications of price were removed from the pages.<\/p>\n<p>Each treatment (n = 8; 6 shirt &amp; 2 hard drive) were sent to around 300 people (specific numbers below). <strong>We asked two pricing questions: <\/strong><\/p>\n<ol>\n<li>At what price is this product a bargain?<\/li>\n<li>At what price is this product too expensive to consider?<\/li>\n<\/ol>\n<p>These questions are a modified version of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Van_Westendorp's_Price_Sensitivity_Meter\">Van Westendorp Price Sensitivity Meter<\/a>.<\/p>\n<p>For all surveys, our audience was limited to a United States general population, and participants were limited to only one treatment, resulting in 2,982 total participants. Here are the numbers per treatment:<\/p>\n<figure id=\"attachment_3230\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img wp-image-3230\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/study1_participant_chart-1.jpg?resize=278%2C187\" alt=\"Participants for each format treatment\" width=\"278\" height=\"187\" \/><figcaption class=\"wp-caption-text\">Participants for each format treatment<\/figcaption><\/figure>\n<h2>Shirt (a) Variation<\/h2>\n<p><strong>Variation one: <\/strong><a href=\"http:\/\/www.jmclaughlin.com\/west-end-trim-fit-shirt-in-gingham-2.html\" target=\"_blank\">This website<\/a> was the original source, except we either enlarged or reduced the shirt image size for the treatment variations. The original price of this shirt was $145.<\/p>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt1.png\" data-rel=\"lightbox-0\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img wp-image-2926 aligncenter\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt1.png?resize=840%2C279\" alt=\"Original shirt variation\" width=\"840\" height=\"279\" \/><\/a><\/p>\n<h3><strong>Shirt (a) Statistics<\/strong><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img wp-image-2932 aligncenter\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_a_stats-e1457969709522.png?resize=610%2C487\" alt=\"\" width=\"610\" height=\"487\" \/><\/p>\n<h3><strong>Shirt (a) Results: What\u2019s the Takeaway?<\/strong><\/h3>\n<ul>\n<li><strong>The smaller image actually produced a <em>higher<\/em> perceived value<\/strong>, significantly so for the \u2018bargain\u2019 question in a t-test (p-value = 0.012) and nearly so for the \u2018too expensive\u2019 question (p-value = 0.117).\n<ul>\n<li>It\u2019s likely that with additional responses, the \u2018too expensive\u2019 question would\u2019ve produced significant results as well. As of now for this \u2018too expensive\u2019 question, <strong>there\u2019s 94.1% certainty that the smaller shirt image has a higher perceived value<\/strong> (smaller shirt mean &gt; larger shirt, p-value = 0.0587).<\/li>\n<\/ul>\n<\/li>\n<li>Not only does this make us reject our hypothesis, it flips it. <strong>We now have evidence that a smaller image can not just change but <em>i<\/em><em>ncrease<\/em> value perception<\/strong> (at least for a men\u2019s dress shirt, a clear \u2018experience\u2019 product).<\/li>\n<li>An alternative hypothesis that we now want to test is whether the effects of simplicity and more whitespace increase value perception more than a large product image can.\n<ul>\n<li>This is why we tested the two additional shirt variations below, both had \u2018busier\u2019 displays.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Shirt (b) Variation<\/h2>\n<p><strong>Variation two:<\/strong> Here we\u2019ve modified a <a href=\"http:\/\/www1.macys.com\/shop\/product\/trend-alert-dot-dress-shirts?ID=2538563&amp;CategoryID=20635#fn=sp=1&amp;spc=976&amp;ruleId=&amp;slotId=3\" target=\"_blank\">Macy\u2019s product page<\/a> which is generally a busier design (e.g. core colors, text, elements, etc.) than variation one. The price of the shirt originally shown on this page was $52.50.<\/p>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt2.png\" data-rel=\"lightbox-1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-2927\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt2.png?resize=840%2C412\" alt=\"shirt2\" width=\"840\" height=\"412\" \/><\/a><\/p>\n<h3><strong>Shirt (b) Statisics<\/strong><\/h3>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_b_stats.jpg\" data-rel=\"lightbox-2\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-20207 \" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_b_stats.jpg?resize=601%2C603\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" srcset=\"http:\/\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_b_stats.jpg 1017w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_b_stats-425x426.jpg 425w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_b_stats-768x770.jpg 768w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_b_stats-120x120.jpg 120w\" width=\"601\" height=\"603\" \/><\/a><\/p>\n<h3><strong>Shirt (b) Results Summary<\/strong><\/h3>\n<ul>\n<li>There were no significant results between image sizes for either question. However, <strong>the pattern of lower value perception for a larger product image exists<\/strong>.<\/li>\n<li>Although not significant at the 0.05 level, there\u2019s a <strong>78.5% chance that the means between the small and large product images are different for the \u2018bargain\u2019 question<\/strong>.<\/li>\n<\/ul>\n<h2>Shirt (c) Variation<\/h2>\n<p><strong>Variation three:<\/strong> The last variation is a modified version of an <a href=\"http:\/\/www.amtify.com\/Mens-Contrast-Cuffs-Button-Down-Shirt-CMU30257LC34.htm?gclid=Cj0KEQiA6vS2BRDH8dq06YDHz_IBEiQAzNdBmUIBSdCldbRn4QUN-y315MYt90RGh-SGjBFvtgIVCUEaAgjh8P8HAQ\" target=\"_blank\">Amtify shirt product page<\/a>. The price of the shirt originally shown on this page was $29.90.<\/p>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt3.png\" data-rel=\"lightbox-3\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-2928\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt3.png?resize=840%2C377\" alt=\"shirt3\" width=\"840\" height=\"377\" \/><\/a><\/p>\n<h3><strong>Shirt (c) Statistics<\/strong><\/h3>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_c_stats.jpg\" data-rel=\"lightbox-4\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-20211\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_c_stats.jpg?resize=578%2C579\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" srcset=\"http:\/\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/shirt_c_stats.jpg 1021w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_c_stats-426x426.jpg 426w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_c_stats-768x769.jpg 768w, https:\/\/conversionxl.com\/wp-content\/uploads\/2016\/08\/shirt_c_stats-120x120.jpg 120w\" alt=\"shirt_c_stats\" width=\"578\" height=\"579\" \/><\/a><\/p>\n<h3><strong>Shirt (c) Results Summary<\/strong><\/h3>\n<ul>\n<li>Again, there were no significant results among the image sizes for either question. However, <strong>the pattern of reduced value perception for a larger product image does exist<\/strong>.<\/li>\n<li>However, this one is closer to significance than the Macy\u2019s variation. There\u2019s an 83% chance that the \u2018bargain\u2019 question resulted in different means between the image sizes, and a 91.5% chance that the small image mean is greater than the large image.<\/li>\n<li>This result shows a stronger pattern compared to the Macy\u2019s variation. This product page is visually less complex than the Macy\u2019s page, which is a theory on why this result is stronger than the Macy\u2019s variation but weaker than variation one\u2019s simple design.<\/li>\n<\/ul>\n<p>So, what about search goods?<\/p>\n<h2>Hard Drive Variation<\/h2>\n<p>We modified the product page <a href=\"http:\/\/www.nextwarehouse.com\/item\/?1865095_g10e\" target=\"_blank\">here<\/a>.<\/p>\n<p><a title=\"\" href=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/harddrive.png\" data-rel=\"lightbox-5\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img aligncenter wp-image-2929\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/harddrive.png?resize=840%2C399\" alt=\"harddrive\" width=\"840\" height=\"399\" \/><\/a><\/p>\n<h3><strong>Hard Drive Statistics<\/strong><\/h3>\n<p>Remember, our hypothesis was that the larger image would translate to a higher perceived value and that the \u2018experience\u2019 type of product (shirt) would show a larger difference among image sizes compared with the \u2018search\u2019 type of product (hard drive).<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"pure-img wp-image-2933 size-full aligncenter\" src=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/harddrive_stats-e1457969903516.png?resize=808%2C638\" alt=\"harddrive_stats\" width=\"808\" height=\"638\" \/><\/p>\n<h3><strong>Hard Drive Results Summary<\/strong><\/h3>\n<ul>\n<li>This \u2018search\u2019 or \u2018spec\u2019 product category <strong>confirms our hypothesis that a larger product image will increase value perception<\/strong>. And it did so with pretty large numbers, especially compared to the shirt variations.\n<ul>\n<li>When asked \u201cat what price is this hard drive a bargain?\u201d respondents <strong>perceived the product page containing the larger image to be 11$ more valuable than the hard drive product page with the smaller image<\/strong>.<\/li>\n<li>When asked \u201cat what price is this hard drive too expensive?\u201d respondents were <strong>willing to pay $15 more for the hard drive with the larger product image.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>The difference between perceived value in the \u2018bargain\u2019 question was significant (p-value = 0.039), and the difference in the \u2018expensive\u2019 question was nearly so (p-value = 0.053). Pretty strong results here.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>What we found was surprising.<\/p>\n<p>We thought that larger images for experience goods (like shirts) would be viewed as more expensive\/valuable. However, it was the opposite. People viewed experience goods as less valuable (generally) when larger images were used.<\/p>\n<p>However, it was the converse for search goods (like hard drives). Larger images made people perceive the products as being more expensive\/valuable.<\/p>\n<p><em>Note: this is a 3-part series on e-commerce products. Make sure to check out\u00a0study 2 and study 3 as they come out in the next week or two.<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are the attributes of\u00a0 good product page? We could see\u00a0 lot of\u00a0 page attributes that come together to make <span class=\"more-text\">&hellip;<\/span><\/p>\n","protected":false},"author":1,"featured_media":559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3],"tags":[51,48,75,65],"class_list":["post-552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-conversion","tag-customer-experience","tag-product-page","tag-web-design-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/Damian-Watracz-Design-20130129.jpeg?fit=1372%2C925","jetpack_shortlink":"https:\/\/wp.me\/p8i7fD-8U","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":4,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"predecessor-version":[{"id":579,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/552\/revisions\/579"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media\/559"}],"wp:attachment":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}