{"id":46,"date":"2017-01-06T11:17:01","date_gmt":"2017-01-06T11:17:01","guid":{"rendered":"http:\/\/www.zombiesoftwares.com\/blog\/?p=46"},"modified":"2017-01-13T14:56:30","modified_gmt":"2017-01-13T14:56:30","slug":"case-study-user-boarding-from-ugly-to-beautiful","status":"publish","type":"post","link":"http:\/\/www.zombiesoftwares.com\/blog\/case-study-user-boarding-from-ugly-to-beautiful\/","title":{"rendered":"Case Study: User Boarding From Ugly to Beautiful"},"content":{"rendered":"

One of most important part that most of the organization skip is User \u2013Onboarding. It is the first step towards creating a trustworthy relationship with your future consumer. We have seen how
\nbad user onboarding has affected user acquisition and revenue generation.<\/p>\n

I will share a case for popular matchmaking portal which has exorbitantly less successful signup %. Around 60-70 % of the user are bouncing off from successful signup.As per the study we came across some loop holes.\u00a0 After registering user basic information, User was asked to fill in Highest Education, Specialization in Section Education
\n& Profession:Shown below<\/p>\n

 <\/p>\n\n\n\n\n
<\/td>\n<\/tr>\n
Specialization Field<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
<\/td>\n<\/tr>\n
Education field<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Same problem exist<\/p>\n

for Occupation, Designation and Industry<\/p>\n

Proposed Solution<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

First solution to this to provide suggested values matching to user based text field entries .
\nThe user can either click directly on a suggestion to enter it into the field,or navigate the list using the up and down arrow keys.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Sorting Top 10 % of the entries in terms of usage high to low and sorting rest alphabetically.<\/p>\n

 <\/p>\n

 <\/p>\n

Assessment<\/strong><\/p>\n

Once key thing that PM always miss is to test their hypothesis. UX feature need tonnes of A-B Testing before going live(A-B test Guide Link),The A-B testing could be carried out on several metrics\/KPI. In the case mentioned we could consider on user dropout rate on the page & % of user completed the
\ndesired information.<\/p>\n

 <\/p>\n

by Saugata Halder<\/a><\/strong><\/div>\n
\n
Saugata\u00a0is Senior Product Manager at a leading retail\u00a0eccomerce\u00a0\u00a0player and consultant with Zombie Software.\u00a0You can connect on\u00a0LinkedIn<\/a>.<\/div>\n
<\/div>\n
“<\/b>For a free consultation<\/em> with a member of our team call us now on +971-544177921\u00a0 or\u00a0 send query via this link<\/a> \/ email<\/a> . \u201c<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

One of most important part that most of the organization skip is User \u2013Onboarding. It is the first step towards …<\/span><\/p>\n","protected":false},"author":1,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26],"tags":[51,74,59,65],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-onbaording","tag-conversion","tag-mobile-apps-development","tag-user-experience","tag-web-design-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/new-life-loading.jpg?fit=450%2C450","jetpack_shortlink":"https:\/\/wp.me\/p8i7fD-K","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":4,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":743,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions\/743"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}