{"id":4,"date":"2017-01-03T12:23:59","date_gmt":"2017-01-03T12:23:59","guid":{"rendered":"http:\/\/www.zombiesoftwares.com\/blog\/?p=4"},"modified":"2017-01-13T13:43:36","modified_gmt":"2017-01-13T13:43:36","slug":"future-of-mobile-first-approach","status":"publish","type":"post","link":"http:\/\/www.zombiesoftwares.com\/blog\/future-of-mobile-first-approach\/","title":{"rendered":"Future of Mobile Apps"},"content":{"rendered":"

The world agenda is \u201cGo Mobile \u201c which leading to a very high velocity changes in space of apps. Consider yourself as a PM and you worked hard get the product roadmap by driving deep into segments and gathering data , and started the project by convincing your tech team and when you finally are close to get \u201cThe Release\u201d, the product feels \u2018outdated\u2019, wrong<\/strong> and it looks like the world has moved towards another direction.<\/p>\n

This is the problem with Mobile apps. <\/strong><\/p>\n

\"OverwhelmedBySmartphone.jpg\"<\/p>\n

Think about it, how many apps do you really use?<\/strong> Most of us don\u2019t use more than 3\/4 on a daily basis. We don\u2019t have time, we don\u2019t remember we have them (especially when we need them) and the free ones don\u2019t often offer a real value proposition. But what is even more important : we don\u2019t care about apps, we care about notifications.<\/strong><\/p>\n

The way we experience content is changing.<\/strong> The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more importan<\/strong>t. This will change what we design, and change our product strategy.<\/p>\n

Apps as destinations makes less and less sense.<\/strong> Why open the Facebook app when you can get the content as a notification and take action \u2014 like something, comment on something \u2014 right there at the notification or OS level.<\/p>\n

I really believe screens of apps won\u2019t exist in a few years, other than buried deep in the device UI as a secondary navigation.<\/strong><\/p>\n

Large parts of this are built already;<\/strong> things like Google Now, Android notifications, iOS8 interactive notifications, iOS8 extensions, Twitter cards. Emerging platforms like Android Wear and Apple Watch are confirming these trends towards cards that work as notifications<\/strong>, content and actions.<\/p>\n

We are in the era of personalization and we are impatient. We don\u2019t tolerate average content and we want to get the right information at the right time without having to ask for it<\/strong>.<\/p>\n

Why open the app when you don\u2019t need to? Let\u2019s take this a step further.<\/strong><\/p>\n

Imagine a vertical stream of cards,<\/strong> individually personalized and ranked based on who and what you care about, your current context (location, availability, etc.) and your likelihood to care about things based on historical data when you were in a similar context.<\/p>\n

\"app<\/p>\n

Imagine that you can scroll horizontally,<\/strong> and that shows you more content from the same source. So on a Facebook post, that is effectively your newsfeed presented horizontally rather than vertically.<\/p>\n

But what is more, our mobile will really join the group of smart devices (yes finally). We have the smart wifi thermostat that adapts the temperature learning of our habits. I expect our smartphones will be doing that very soon. The board of \u2018cards\u2019 will show you what you actually are using and will adapt depending on your habits.<\/strong><\/p>\n

Responsive design is a nice thing, but we\u2019re heading way beyond that<\/strong>. We\u2019re talking about designing content that may appear on an incomprehensible number of devices and in an incomprehensible number of situations. This will need new design principles, new ways of thinking about researching context. Push forward with this yourself, don\u2019t wait for it to happen.<\/strong><\/p>\n

Are you going to be part of the game?<\/p>\n

There are many other people writing about these things and I\u2019m really curious to see what you think about it. Don\u2019t hesitate to write a comment and I\u2019ll do my best to respond and keep the conversation moving forward!<\/p>\n

 <\/p>\n

If you have been a CEO or a product manager<\/a> you probably have been in this situation before: You have your perfect product roadmap and when you finally are close to get \u2018The Last Version\u2019, the product feels \u2018outdated\u2019, wrong<\/strong> and it looks like the world has moved towards another direction.<\/p>\n

This is what is now happening with Mobile apps. <\/strong><\/p>\n

Think about it, how many apps do you really use?<\/strong> Most of us don\u2019t use more than 3\/4 on a daily basis. We don\u2019t have time, we don\u2019t remember we have them (especially when we need them) and the free ones don\u2019t often offer a real value proposition. But what is even more important : we don\u2019t care about apps, we care about notifications.<\/strong><\/p>\n

The way we experience content is changing.<\/strong> The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more importan<\/strong>t. This will change what we design, and change our product strategy.<\/p>\n

Apps as destinations makes less and less sense.<\/strong> Why open the Facebook app when you can get the content as a notification and take action \u2014 like something, comment on something \u2014 right there at the notification or OS level.<\/p>\n

I really believe screens of apps won\u2019t exist in a few years, other than buried deep in the device UI as a secondary navigation.<\/strong><\/p>\n

Large parts of this are built already;<\/strong> things like Google Now, Android notifications, iOS8 interactive notifications, iOS8 extensions, Twitter cards. Emerging platforms like Android Wear and Apple Watch are confirming these trends towards cards that work as notifications<\/strong>, content and actions.<\/p>\n

We are in the era of personalization and we are impatient. We don\u2019t tolerate average content and we want to get the right information at the right time without having to ask for it<\/strong>.<\/p>\n

Why open the app when you don\u2019t need to? Let\u2019s take this a step further.<\/strong><\/p>\n

Imagine a vertical stream of cards,<\/strong> individually personalized and ranked based on who and what you care about, your current context (location, availability, etc.) and your likelihood to care about things based on historical data when you were in a similar context.<\/p>\n

Imagine that you can scroll horizontally,<\/strong> and that shows you more content from the same source. So on a Facebook post, that is effectively your newsfeed presented horizontally rather than vertically.<\/p>\n

But what is more, our mobile will really join the group of smart devices (yes finally). We have the smart wifi thermostat that adapts the temperature learning of our habits. I expect our smartphones will be doing that very soon. The board of \u2018cards\u2019 will show you what you actually are using and will adapt depending on your habits.<\/strong><\/p>\n

Responsive design is a nice thing, but we\u2019re heading way beyond that<\/strong>. We\u2019re talking about designing content that may appear on an incomprehensible number of devices and in an incomprehensible number of situations. This will need new design principles, new ways of thinking about researching context. Push forward with this yourself, don\u2019t wait for it to happen.<\/strong><\/p>\n

Are you going to be part of the game?<\/p>\n

There are many other people writing about these things and I\u2019m really curious to see what you think about it. Don\u2019t hesitate to write a comment and I\u2019ll do my best to respond and keep the conversation moving forward!<\/p>\n

 <\/p>\n

<\/div>\n
by Saugata Halder<\/a><\/strong><\/div>\n
\n
Saugata\u00a0is Senior Product Manager at a leading retail\u00a0eccomerce\u00a0\u00a0player and consultant with Zombie Software.\u00a0You can connect on\u00a0LinkedIn<\/a>.<\/div>\n
<\/div>\n
“<\/b>For a free consultation<\/em> with a member of our team call us now on +971-544177921\u00a0 or\u00a0 send query via this link<\/a> \/ email<\/a> . \u201c<\/div>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The world agenda is \u201cGo Mobile \u201c which leading to a very high velocity changes in space of apps. Consider …<\/span><\/p>\n","protected":false},"author":1,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[20],"tags":[74,72],"class_list":["post-4","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-mobile-apps-development","tag-user-experience-customer-experience"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/overwhelmedbysmartphone.jpg?fit=640%2C480","jetpack_shortlink":"https:\/\/wp.me\/p8i7fD-4","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":5,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":672,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/4\/revisions\/672"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}