{"id":168,"date":"2017-01-11T11:38:05","date_gmt":"2017-01-11T11:38:05","guid":{"rendered":"http:\/\/www.zombiesoftwares.com\/blog\/?p=168"},"modified":"2017-01-13T16:20:19","modified_gmt":"2017-01-13T16:20:19","slug":"retail-mobile-best-practices-2","status":"publish","type":"post","link":"http:\/\/www.zombiesoftwares.com\/blog\/retail-mobile-best-practices-2\/","title":{"rendered":"Retail Mobile : Best Practices"},"content":{"rendered":"<p>We ll considering some of the best practices taken care by Mobile app specifically in Retail domain . As a part of our study we went through Top Apps in term Monthly Active Users (MAU) segmented over geographies and withing Retail segments<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"222\" data-permalink=\"http:\/\/www.zombiesoftwares.com\/blog\/222\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/John_Lewis___iPads__TVs__Furniture__Fashion___More-1.png?fit=347%2C279\" data-orig-size=\"347,279\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/John_Lewis___iPads__TVs__Furniture__Fashion___More-1.png?fit=300%2C241\" data-large-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/John_Lewis___iPads__TVs__Furniture__Fashion___More-1.png?fit=347%2C279\" class=\"alignnone size-full wp-image-222\" src=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=840\" sizes=\"(max-width: 723px) 100vw, 723px\" srcset=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=723 723w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=150 150w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=300 300w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=768 768w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=1024 1024w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png 1341w\" alt=\"data.PNG\" data-attachment-id=\"222\" data-permalink=\"https:\/\/producta2zblog.wordpress.com\/2016\/12\/20\/retail-mobile-platform-best-practices\/data\/\" data-orig-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=723\" data-orig-size=\"1341,587\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"data\" data-image-description=\"\" data-medium-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=723?w=300\" data-large-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/data.png?w=723?w=723\" \/><\/p>\n<p>The Key Take Aways has been Segmented over several\u00a0sub-domains, stay tunes<\/p>\n<ul>\n<li>App Etiquette for\u00a0On-boarded Users<br \/>\n<hr \/>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"242\" data-permalink=\"http:\/\/www.zombiesoftwares.com\/blog\/242\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/hover_to_show_basket_house_of_fraser-blog-full.png?fit=615%2C216\" data-orig-size=\"615,216\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/hover_to_show_basket_house_of_fraser-blog-full.png?fit=300%2C105\" data-large-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/hover_to_show_basket_house_of_fraser-blog-full.png?fit=615%2C216\" class=\"alignnone size-full wp-image-242\" src=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=840\" sizes=\"(max-width: 723px) 100vw, 723px\" srcset=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=723 723w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=150 150w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=300 300w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=768 768w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png 1020w\" alt=\"1.PNG\" data-attachment-id=\"242\" data-permalink=\"https:\/\/producta2zblog.wordpress.com\/2016\/12\/20\/retail-mobile-platform-best-practices\/1-3\/\" data-orig-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=723\" data-orig-size=\"1020,366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1\" data-image-description=\"\" data-medium-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=723?w=300\" data-large-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/13.png?w=723?w=723\" \/><\/p>\n<ul>\n<li>Don\u2019t Negatively Impact Overall Device Experience:<br \/>\nDraining battery and bombarding users with notifications and emails will likely alienate them from your app, and possibly brand.<\/li>\n<li>\u00a0Establish and Reinforce Trust<br \/>\nAsk only for the personal information you need, explain why you need it, and provide value in return for receiving it.<\/li>\n<li>Return the Favor<br \/>\nReward users with loyalty programs, special offers and promotions; e.g., Google now allows retailers to integrate their loyalty programs with Android Pay.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>User Acquisition on Mobile :<br \/>\n<hr \/>\n<p>Adopt Best Practices for User Acquisition on Mobile The App Market Is Highly Competitive, Make Sure You Stand Out<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"254\" data-permalink=\"http:\/\/www.zombiesoftwares.com\/blog\/254\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/sweaty_betty_social_proof-blog-full.png?fit=615%2C366\" data-orig-size=\"615,366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/sweaty_betty_social_proof-blog-full.png?fit=300%2C179\" data-large-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/sweaty_betty_social_proof-blog-full.png?fit=615%2C366\" class=\"alignnone wp-image-254\" src=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=717&#038;h=261&#038;fit=717%2C261&#038;resize=717%2C261\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" srcset=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=717&amp;h=261 717w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=150&amp;h=55 150w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=300&amp;h=109 300w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=768&amp;h=280 768w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png 967w\" alt=\"2.PNG\" width=\"717\" height=\"261\" data-attachment-id=\"254\" data-permalink=\"https:\/\/producta2zblog.wordpress.com\/2016\/12\/20\/retail-mobile-platform-best-practices\/2-3\/\" data-orig-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=717&amp;h=261\" data-orig-size=\"967,352\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2\" data-image-description=\"\" data-medium-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=717&amp;h=261?w=300\" data-large-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/23.png?w=717&amp;h=261?w=723\" \/><\/p>\n<ul>\n<li>Consider Your App Store Optimization (ASO) Strategy Carefully<br \/>\nEnsure your app\u2019s name is relevant for consumers, while avoiding highly competitive search terms. As part of a broader UA campaign, Japanese C2C marketplace app Mercari optimized its name for the US app stores.<\/li>\n<li>Work to Be Featured by Apple \/ Google at Launch<br \/>\nBeing featured can give apps a significant performance boost. In South Korea and Japan, the impact is especially strong.\u00a0 Observe which features Google and Apple are prioritizing, and keep an open line of communication.<\/li>\n<li>\u00a0Choose the Right Advertising Networks to Maximize Exposure<br \/>\nThe best ad network and approach for your app will change over time based on several factors \u2014 like what your goals are, and where, when and how your competitors are investing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>App Communication<br \/>\n<hr \/>\n<p>Flawlessly Execute Both on the App and In-Store Every Interaction Is an Opportunity to Delight or Disappoint Your Users<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-258\" src=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=686&#038;h=225&#038;fit=686%2C225&#038;resize=686%2C225\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" srcset=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=686&amp;h=225 686w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=150&amp;h=49 150w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=300&amp;h=99 300w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=768&amp;h=252 768w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=1024&amp;h=336 1024w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png 1084w\" alt=\"3.PNG\" width=\"686\" height=\"225\" data-attachment-id=\"258\" data-permalink=\"https:\/\/producta2zblog.wordpress.com\/2016\/12\/20\/retail-mobile-platform-best-practices\/3-3\/\" data-orig-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png\" data-orig-size=\"1084,356\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3\" data-image-description=\"\" data-medium-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=300\" data-large-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/32.png?w=723\" \/><\/p>\n<ul>\n<li>Use Push Notifications Sensibly and Effectively<br \/>\nThe introduction of rich push notifications with iOS 10 will allow marketers to include images, video, GIFs and audio with their notifications, bringing it in line with Android.<\/li>\n<li>Leverage the Features of Mobile Devices<br \/>\nWith GPS, cameras and social networks at our fingertips, there are many opportunities to engage customers. Sears offers in-store treasure hunts via hidden QR codes that can be scanned using its app.<\/li>\n<li>Encourage Impulse Purchases With Targeted Offers<br \/>\nApps are well suited to impulse purchases. Our devices are always with us, and targeted communications, offers and recommendations can gain instant attention<\/li>\n<li>Streamline and Improve In-Store Shopping<br \/>\nShoppers are omni-channel, and apps can be used to enhance the in-store experience; e.g., The Argos app allows users to pre-check stock and to organize fast-track collection in store.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Stay Foccused on Innovation<br \/>\n<hr \/>\n<p>New Technology Can Offer Major Enhancements to the Customer Journey<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"270\" data-permalink=\"http:\/\/www.zombiesoftwares.com\/blog\/retail-mobile-best-practices-2\/data\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/data.png?fit=450%2C450\" data-orig-size=\"450,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"data\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/data.png?fit=300%2C300\" data-large-file=\"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/data.png?fit=450%2C450\" class=\"alignnone wp-image-270\" src=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=697&#038;h=234&#038;fit=697%2C234&#038;resize=697%2C234\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" srcset=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=697&amp;h=234 697w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=150&amp;h=50 150w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=300&amp;h=101 300w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=768&amp;h=258 768w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=1024&amp;h=344 1024w, https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png 1336w\" alt=\"5.PNG\" width=\"697\" height=\"234\" data-attachment-id=\"270\" data-permalink=\"https:\/\/producta2zblog.wordpress.com\/2016\/12\/20\/retail-mobile-platform-best-practices\/5-3\/\" data-orig-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png\" data-orig-size=\"1336,449\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"5\" data-image-description=\"\" data-medium-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=300\" data-large-file=\"https:\/\/producta2zblog.files.wordpress.com\/2016\/12\/52.png?w=723\" \/><\/p>\n<ul>\n<li>Consider Mobile Payment Options<br \/>\nPayments are especially big business in Asia \u2014\u00a0Kakao Pay announced more than 10 million users in South Korea earlier this year, and the market\u2019s also heating up in China.<\/li>\n<li>\u00a0Leverage the Features of Mobile Devices<br \/>\nWith GPS, cameras and social networks at our fingertips, there are many opportunities to engage customers. Sears offers in-store treasure hunts via hidden QR codes that can be scanned using its app.<\/li>\n<li>\u00a0Stay Agile to Benefit From New Trends<br \/>\nThe mobile industry moves rapidly. Embracing the recent Pok\u00e9mon GO\u00a0trend had a notable impact on brick-and-mortar businesses within days of the app\u2019s release.<\/li>\n<li>\u00a0Be Aware of Social Shopping\u2019s Growth<br \/>\nFollowing in the footsteps of large Asian social networks, social apps, such as Pinterest , are increasingly integrating e-commerce into their platforms.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cFor free consultation on your idea, Call us now on +971-544177921 or\u00a0<a href=\"mailto:info@zombiesoftwares.com\">email<\/a>\u00a0. Send your query to <a href=\"http:\/\/www.zombiesoftwares.com\/contact.php\">link<\/a>\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We ll considering some of the best practices taken care by Mobile app specifically in Retail domain . As a <span class=\"more-text\">&hellip;<\/span><\/p>\n","protected":false},"author":1,"featured_media":270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[20],"tags":[51,48,73,74],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-conversion","tag-customer-experience","tag-digital-marketing","tag-mobile-apps-development"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zombiesoftwares.com\/blog\/wp-content\/uploads\/2017\/01\/data.png?fit=450%2C450","jetpack_shortlink":"https:\/\/wp.me\/p8i7fD-2I","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":2,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":271,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/168\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zombiesoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}